10 Steps
to Getting Paid for Your Marketing Materials
by: Paulette Ensign
How many times have you heard the same sound bites come
out of your mouth to your clients, prospects, and
audiences, almost boring yourself to tears in the
process? Imagine generating money directly from those
sound bites, from those pearls of wisdom that
effortlessly trip off your tongue. Yes, it is completely
possible, and here’s how to do it.
- Capture those tidbits
of information as soon as they come to mind. Jot
them down in a notebook or get them into a Word
document. They can be in a raw format, with just
enough information to jog your thinking about what
you mean. There will be time to refine them later.
- Let a couple weeks go
by, allowing most of the information to surface in
your thoughts. It rarely happens by declaring two
hours on a Thursday afternoon to sit at your
computer to think of it all.
- Refine and organize
the tips. Divide them into categories and edit the
text. Use a writing style similar to what you are
reading here.
- Be sure to include
your contact details so readers can easily reach
you. Add a brief section about your background so
people will know your qualifications for presenting
the information.
- Hire a graphic
designer to make the words look good on the page.
Your completed product will be a tips booklet
measuring about 3 ½ inches by 8 ½ inches when
printed. The designer will create their part of the
finished product as a PDF file.
- Send the PDF file
from your graphic designer to a printing company. Do
an initial print run of 1,000 copies.
- Think about who can
benefit from using your booklet to promote their own
product, service, or cause. Send them a sample of
your booklet and a cover letter describing some of
the ways they can increase their sales or further
their cause by using your booklet as a promotional
tool.
- Consider
corporations, associations, publications, and any
other group that seems appropriate for the topic of
your booklet. Reach out to as many of them as you
can, on whatever budget of time and money you have
available to you.
- Realize that every
time one of the large-quantity buyers sends out your
booklet to promote their own product, service, or
cause, they are also marketing your business. Your
contact information in the booklet allows the reader
to reach you directly.
- Enjoy the expansion
of your customer base and your checking account. You
are now reaching a larger audience than you are
likely to do single-handedly, thanks to the
large-quantity buyers of your booklet. And you have
been paid by your buyers to reach those new people.
Those sound bites you
have been saying for years are now reaching far beyond
your current clients, helping your buyers, their
clients, and your own business. It doesn’t get a lot
better than getting paid for your marketing materials.
Copyright 2005 Paulette
Ensign
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